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LITERATURE AND LESSONS
Surprisingly, e-commerce is secondary at Pottermore. Many people had expected the site to continually blast them with offers for books, DVDs, mugs and posters. The shop only has e-books and audio books for starters, and you have to look hard for the link at the bottom. You can't even buy more coins to spend on virtual items on the site; you have to find them as you move through the site.
At present, Pottermore is available in English, French, German, Italian and Spanish. Japanese, Korean and other languages are coming soon. You can choose American or British English. The name of the first book even changes to reflect the fact that the Sorcerer's Stone is known as the Philosopher's Stone in Britain.
Part of the challenge is Pottermore's desire to cater to a diverse audience. Kids might find tasks too difficult, while adults might find them too simple. The site also tries to serve both first-time readers and those reading them for the 10th time. In order to not ruin tales that come later, Pottermore has to hold back on some of the extra content early on.
Pottermore starts getting interesting in Chapter 5 of the first book, when Harry visits Diagon Alley to buy books and supplies for his first year at Hogwarts. You're given 500 galleons to spend, but you must buy the required items first, before you can splurge on that unicorn horn (21 galleons, three times the price of a wand). This helps teach kids some tough lessons about budgeting by letting them make some mistakes.
What most people are praising about Pottermore are the writings from Rowling. You learned how Rowling named the street where Harry grew up (Privet Drive was derived from a suburban plant called a privet bush — meant to evoke associations with suburbia and enclosure). You also learn that Rowling had to resist efforts by her publisher to change measurements to the metric system. And you can read the account of how Harry's mean aunt and uncle met and started dating.
Pottermore's CEO, Charlie Redmayne, said that eventually users can expect different experiences on mobile devices and some targeted to certain audiences, so that longtime fans won't have to wait for first-time readers to catch up. The site, which has had 35 million unique visitors worldwide so far, also wants to improve its community features.
Ultimately, Pottermore wants people to keep coming back for new content and new social interactions, even after going through the basic story lines once or twice.
Many fans felt a void after watching "Harry Potter and the Deathly Hallows: Part 2" last year. Even with the site's limitations, the majority of them are now glad Pottermore is around to offer further insights into the magical world of Harry Potter
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