「McKinsey30秒電梯理論」緣於麥肯錫公司（McKinsey）一次沈痛的教訓。
有一回McKinsey在幫一個大客戶做諮詢。結束前，McKinsey的專案經理在電梯裡遇見了對方的董事長，董事長專案經理：「你說一下現在的結果吧！」專案經理沒有準備，而且即使有準備，也無法在電梯從30層到1層的30秒內把結果說清楚。於是McKinsey失去了這個重要客戶。
此後McKinsey要求公司員工要在最短的時間內把結果表達清楚，簡報要直奔主題、切中要害。大部份人只能記住一二三點，所以你的重點要不能超過三項。這就是如今在企業界流傳甚廣的「30秒鐘電梯理論」或稱「電梯演講」。
「McKinsey30秒電梯理論」不只是行銷業務的利器，它是商業人士學英文最佳的策略。
30秒說服創投為什麼要投資你？
30秒說服消費者買你的產品？
30秒說服企業老闆應該要晉用你？
你只有30秒，而且是”in English”，假如你還做不到，請你仔細讀以下這一篇文章，商業策略和英文的難題，畢其功於一役！
The Elevator Test
Know your solution (or your product of business) so thoroughly that you can explain it clearly and precisely to your client (or customer or investor) in 30 seconds. If you can do that, then you understand what you’re doing well enough to sell your solution.
Imagine it’s time for that big, end of engagement presentation. You and your team have been up until 2 A.M. putting together your report, making sure that every I has been dotted and every T has been crossed. You’re all wearing your best suits and trying to look on the ball. The senior executives of your Fortune 50 client, anxious to hear McKinsey’s world of wisdom, are taking their places around the boardroom table on the top floor of the corporate skyscraper. The CEO strides into the room and says, “Sorry, folks. I can’t stay. We have a crisis and I have to go meet with our lawyers.” Then he turns to you and says “Why don’t you ride down in the elevator with me and tell me what you’ve found out?” The ride will take about 30 seconds. In that time, can you sell him your solution? That’s the elevator test.
資料來源:http://www.businessweekly.com.tw/blog/article.php?id=1457
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